Shards of Alara Announced

In today's Magic Arcana, Wizards has announced Shards of Alara, the large set codenamed "Rock" to be released in October 2008.

Here's the set info,

Set Name: Shards of Alara
Block: Set 1 of 3 in the Alara block
Number of Cards: 249
Release Date: October 3, 2008
Prerelease Events: September 20-21, 2008
Previews start on
magicthegathering.com: September 1, 2008
Design and Development Teams:
Bill Rose (design lead)
Devin Low (development lead)
Aaron Forsythe
Mark Globus
Mark Gottlieb
Graeme Hopkins
Alexis Janson
Erik Lauer
Michael Mikaelian
Kenneth Nagle
Matt Place
Mark Rosewater
Brian Tinsman
Mike Turian
Noah Weil

and the expansion symbol.